The simply fact is that testimonial videos sell. It really doesn’t matter who good your product is or how slick your branding is, the secret to sales is referrals. Testimonials are essential, and video testimonials are the highest converting marketing tool.
Social proof is a concept that shows that customers are influenced by the opinions of other when deciding what and when to by. 90% of consumers are influenced by positive reviews. 77% of people check reviews before they make an online purchase. (Juniper Research) 79% of online shoppers trust online reviews as much as friends and family. ( Bright Local ) Customer reviews create 74% increase in product conversion.
(People Claim)
A website which showcases positive customer experiences through testimonials will make more sales than a website without testimonials.
Video is the most engaging media format available. It is more immediate and more convincing than text. Visual Content is more than 40x more likely to get shared on social media than other types of Content. (Hubspot)
Sometimes it can be difficult to get a custom to record a video testimonial. It’s worth asking for a text or video testimonial. If they are camera shy, a written testimonial can still be valuable. You can use the text testimonial on your website and you can also convert the test testimonial to video by using a testimonial by actor service. Testimonials by actors are a great resource for maximising your testimonials exposure.
Are testimonials by actor legal?
This varies between countries and regions. In the interest of transparancy, it is always advisable to state that the testimonial is by an actor. This will further boost the confidence of your potential customers. Always make sure that your video testimonials are taken directly from genuine customer experiences.
Video Testimonials
Social proof is a concept that shows that customers are influenced by the opinions of other when deciding what and when to by. 90% of consumers are influenced by positive reviews. 77% of people check reviews before they make an online purchase. (Juniper Research) 79% of online shoppers trust online reviews as much as friends and family. ( Bright Local ) Customer reviews create 74% increase in product conversion.
(People Claim)
A website which showcases positive customer experiences through testimonials will make more sales than a website without testimonials.
Video is the most engaging media format available. It is more immediate and more convincing than text. Visual Content is more than 40x more likely to get shared on social media than other types of Content. (Hubspot)
Sometimes it can be difficult to get a custom to record a video testimonial. It’s worth asking for a text or video testimonial. If they are camera shy, a written testimonial can still be valuable. You can use the text testimonial on your website and you can also convert the test testimonial to video by using a testimonial by actor service. Testimonials by actors are a great resource for maximising your testimonials exposure.
Are testimonials by actor legal?
This varies between countries and regions. In the interest of transparancy, it is always advisable to state that the testimonial is by an actor. This will further boost the confidence of your potential customers. Always make sure that your video testimonials are taken directly from genuine customer experiences.
Video Testimonials
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