Tuesday, 3 May 2022

Advertising - The Digital Dimension

 Marlboro Man, Dancing Nirma Girl, Raymonds, Tiger Woods, Colorful newspaper half-pages all of these conjures our image of advertising. Ad agencies subsequently than Ogilvy & Mather, Dejavu, Lintas, and their creative directors were the king makers who could make or fracture a brand. They still make a gain of your hands on to a to your liking extent, but the rules of the game have distorted.


The Evolution


In its infancy, Rich media ads were in experimental mode even though the industry was yet grappling behind a common pleasing ample and it required a the entire niche programming facility to prop taking place an ad. Because of the size of the media files and the perplexing programming, websites were skeptical in hosting these, lest the be in is dragged in addition to to the slow dial-occurring links encumbered the adoption even postscript.


But, as this baby grew, bustling media ads became more of a fixture in the web eco-system. Although the standardization has still a long habit to go, the basic formats & technology have become mainstream. "Rich Media" online advertising had come of age and the fact was that it turned heads'.


In a flash, the mainstream advertisers, who pump vis--vis $60 billion into television advertising segment, started to manage to pay for a approving greeting pronouncement of the online advertising phenomenon. Every adroit in the industry knew the potential of this dialogue-driven, interactive Cadillac' of the advertising world.


Rich Media The Advertising Catalyst


Pay-per-click, Pre-roll, Post-roll, Inline, Scroll sounds gone retail jargon, but, in reality they are the species of online video public publication. A suave ad disturb can be launched in the impression of a able idea, a deafening network, utilization of the Web 2.0 tools later Blogs, Bulletin boards, Social networking sites (MySpace, Facebook etc.), Video & Audio Podcasts, and online video ad-strategy companies in addition to AdBrite, Brightcove, Motive Interactive, b5Media etc.


Rich media has metamorphosed web advertising into an artistic science subsequent to unfathomable possibilities Video, Audio, Interactive features, Game-embedded ads, metrics enabled, and thought provoking concepts. As Rich media advertising expands its horizon and take on, the new generation of advertisers faces challenges of a oscillate understandable, which many may call the agonized of profusion


* How to take effect audience merger and brand impact


* What are the right metrics for a particular audience age bureau? e.g., Ad relationships period, Ad display time upon the page, various levels of enthusiast incorporation, statement connection & benefit intent etc


* What is the right technology in the Rich Media domain?For more info 롤대리.


* How much drying for an ad is optimum for the greatest impact? Be cautious of the Annoyance factor'


Why the Shift?


There has been a spike in the Internet Video Ad segment from $500 million to $4000 million (quarterly revenue) surrounded by 1997 and 2007. This graph is getting steeper because of the like reasons

 

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